公共关系专业B.A.
请求的信息概述
From overseeing relationships between the public and organizations, 帮助非营利组织宣传活动, or developing a 社交媒体 campaign that converts clicks into customers, you will learn to shape public perception of your company through public relations.
Keystone’s innovative BA in Public Relations teaches you the concepts and techniques of public relations, and advances your knowledge of the creative strategies and the legal and ethical issues associated with the profession. You will emerge prepared to enter into a career in public relations, and equipped to navigate the ever-changing media and communications landscape.
When you earn your public relations degree from Keystone, you can position yourself for a career that makes an impact. 你将磨练你的品牌技能, 危机沟通和声誉管理, 内部沟通, 媒体关系, 社交媒体, 写演讲稿, 和更多的.
混合计划的好处
This program includes online courses as part of the curriculum through our partnership with Rize. These online courses offer students cutting-edge curriculum, 更大的调度灵活性, 获得该领域的全国专家, 还能学到更多可以写简历的技能.
在本节目中，你将学习:
- Working with clients to set goals and assess risk tolerance
- 风险管理和保险计划
- Investing in the securities market, risk/return, stocks, bonds, options, futures
- 税收后果和合法的减税策略
- 退休财务规划
- 遗产规划的税务及非税务考虑
巨大的职业生涯的公关专业人士
Jobs in Public Relations are expected to grow by 9% over the next decade – faster than the national average, which means that people who study in the field can expect a lot of excellent options to choose from when they graduate. Our cutting-edge new Public Relations degree teaches the soft skills that’ll get you hired and the hard skills that’ll get you paid.
社交媒体总监
Builds a company’s brand and creates 社交媒体-based campaign strategies using Facebook, 推特, Instagram, 以及其他新兴平台. They often work with the 市场营销, sales, and customer service departments.
$63,500
工资中位数
对外联络部主任
Responsible for assisting agencies and companies in crafting their message and delivering it to the public. 他们是媒体联系人, 发布新闻公报, 安排新闻发布会, 协调媒体宣传活动.
$72,500
工资中位数
新闻秘书
Serves as the liaison between government officials or other entities and the media. 他们回应媒体的要求, pitch reporters on interviews for print and electronic media as well as write press releases.
$72,500
工资中位数
查德·琼斯二世, 2023届毕业生, now works as a Senior 市场ing Associate at Philadelphia Insurance Companies. 在基斯顿学院读本科的时候, 查德是《立博平台》的学生编辑, 他是橄榄球队的. He also was a public relations intern with Keystone’s Office of Communications, 他写新闻稿和网络特稿的地方, and took photographs for several departments on campus.
课程
Some courses in this program are taught virtually through Rize Education.
课程要求
除了良好的沟通基础, 研究, 以及文化多样性课程, students complete a core of Public Relations courses dedicated to providing you the knowledge and experience needed to be a Public Relations professional. 这些课程包括:
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- 战略公共关系
- 公共关系策略
- 公共关系
- pbrl3110危机通讯
- 公共关系顶点课程
常见问题
我在公共关系部门工作真的需要学位吗?
No, 但你可能需要一个才能被雇用, and having a degree in Public Relations provides a massive advantage in earning potential and salary. People with a bachelor’s degree also have a 50% lower rate of unemployment, 他们平均多赚630美元,000 to $900,000人, 在像这样的高增长领域甚至更多.
Was this program really created with corporate partners?
是的! The only way to make sure our program gives you the skills you need to get hired and teaches you to work through real-world problems that actually matter is to partner with the people out there who are actually doing it. Our collaboration with Fortune 500 companies and subject matter experts means that their multi-billion-dollar expertise is reflected in everything you’ll study here.
我的职业生涯会是什么样子?
公共关系是巨大的, and our graduates can use their coveted skills to secure many different kinds of high-growth employment. 如果建立品牌形象的想法吸引你, 你可能想在一家公司做一名市场营销人员. If you want to shape the narrative about the biggest names out there, you may point towards being a public relations specialist. 作为公共关系专业的毕业生, the high-paying possibilities available to you across industries are essentially endless.
我怎么知道我是否对这个专业感兴趣?
If you are interested in building brands and shaping narratives, 如果你有创造性地解决问题的激情, if you are looking for a degree that opens a ton of doors to different high-growth careers, 如果你想有一份永远不会无聊的工作, and if you want to gain a skill set that makes you more 和更多的 valuable as your career progresses, 你应该考虑这个专业.
现场选修课是什么意思?
灵活性. Optional live sessions mean our courses can be completed asynchronously, but you will still have the ability to attend live sessions with your instructor. Many students prefer learning that comes with live interactions, while other students love the flexibility of doing them whenever they fit into their schedule.
谁会在我的班上?
This major is part of an exclusive partnership between 重点大学 and Rize Education, which means you’ll be learning with students from your campus, as well as students from a selective consortium of schools across the country. The goal is to help you begin building a national network of people in your industry before you’ve even graduated.
Can Public Relations grads only work in Public Relations?
不! Although pursuing a career as a public relations specialist is an incredible option, 毕业生也可以选择进入销售行业, 市场营销, 以及许多其他高增长领域. Rest assured that this major leaves the door of opportunity wide open!
项目的目标
- 写得清晰、有效、有说服力.
- Analyze the media and public relations needs of a given situation.
- 展示与媒体互动的能力.
- 建立有效的信息传递.
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