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Home » About Keystone » Keystone College Web Content Policy

Keystone College Web Content Policy

Keystone学院的所有官方部门和办公室必须审查他们在Keystone上的主要网络存在.edu，并使用通讯办公室提供或批准的模板和设计. This ensures consistent design and navigation across the College’s website.

内容应通过所有学院网络倡议支持Keystone学院的使命和声誉，并遵循以下原则:

  1. Brand awareness and perception
  2. Student enrollment
  3. Stewardship/fundraising
  4. Reduce content redundancy with informative architecture and thoughtful navigation
  5. Use common systems, dashboards, and codebase for efficiency and consistency
  6. 通过解决技术问题和定期维护，保证网站的稳定和安全
  7. 确保实现遵循web标准、可访问性和可用性最佳实践.

Site Structure

1. Major departments and offices are contained in the root directory of bukpm.com. For example, bukpm.com/academics and bukpm.com/admissions. Centers, services, 属于这些办公室的单位必须包含在较大办公室的网站下. For example, the Academics website houses the individual majors (For example: bukpm.com/academics/majors/psychology)

2. 例如，url应该尽可能短，并使用连字符分隔单词, bukpm.com/res-life, not bukpm.com/resident_life.

Site Content Responsibilities

1. Each department and office of Keystone College is responsible for its own web presence. However, the Web Marketing and Content Manager, the Office of Communications, or the Office of Information Technology, reserves the right to remove or edit content at any time.

2. 主管或主席负责该领域的内容，但可以将网络审查委托给其他人. Members of this group will become part of the Web Content Committee.

3. 网络营销和内容经理将每年与网络内容委员会成员联系三次(1月11日), June, and September) to review content. Each area is responsible for the following:

  1.  收集和维护与本区域人员和活动相关的最新和准确的内容. Site content should be reviewed three times a year (Jan./June/Sept.), or as often as necessary, 保持所有内容的准确性和相关性，确保链接准确有效.
  2.  指定一名专职人员管理和审查区域内网络部分的网络内容.
  3.  Abiding by best practices outlined in these policies and in web tutorials.
  4.  Attending website training sessions and content review calls as needed.

4. Top Pages.

  1. All requests for changes to the homepage, sliders, header, footer, about pages, events calendar, 或新闻事件页面必须提交给网络营销和内容经理或通信办公室.
  2. 网页的优先次序是基于目标受众的规模和与学院的优先事项的相关性.
  3. All links from the College homepage must stay on the bukpm.com or gokcgiants.com domains.

Content

1. 网络营销和内容管理人员将根据各部门的需要在定期审查后或根据需要更新网站页面和部分的内容.

2. Content must be accurate and logical.

  1. Content on all subsites must be current and relevant. 过期的信息必须尽快更新，如果页面过时，则必须删除. The website should be a hub of up-to-date content, not an archive of old material.
    (i). When a page needs updating, 而不是用当前信息创建一个新页面并删除过时的页面, the existing page should be updated.
  2.  媒体库中的旧文件必须定期删除，这样它们就不会出现在搜索查询中.
  3.  短网址必须定期检查(至少一学期一次)，以确保它们正常工作，并仍在使用.
  4.  Content must be centralized in the correct department or office website. If other websites refer to that information, they must link to the centralized location instead of copying the information. For example, instead of uploading a campus map to the Academics section, that section should link to the campus pap in the centralized Maps/Direction section. This keeps all content current and correct.
  5.  链接必须定期检查(至少一学期一次)，以确保它们正常工作.

3. Content must be consistent and appropriate.

  1.  Keystone College will not tolerate offensive or abusive content on bukpm.com or any online platforms. Content that is deemed inappropriate will be removed immediately, and the user responsible for that content will have web permissions revoked. Additional disciplinary actions may occur according to the policies in the employee, faculty, and student handbooks.
  2.  Copy should be written with the audience in mind, in a positive and friendly manner. Informal and approachable language, without being overly chatty, welcomes visitors to the site and encourages engagement. 使用不超过3-4句的短句和段落，中间要有一个完整的停顿.
  3.  Layouts must align with the provided templates, shortcodes, and styles. For example, proper heading tags must be used instead of an image file of large text.
  4.  Video should be embedded via Keystone College’s YouTube channel.
  5.  All copy must conform to the College’s editorial standards, with proper spelling, punctuation, grammar, style, etc.
  6.  外部网站或博客或第三方系统(网站托管之外的bukpm.com domain) to be used for official College business, including those created for marketing campaigns, will not be permitted, 除非得到信息技术办公室或通信办公室的批准. 请直接向通信办公室或信息技术办公室的网络营销和内容经理咨询.

4. Content must be accessible as possible.

  1.  所有Keystone College的网页必须符合州和联邦的无障碍标准.
  2.  PDFs should be created using accessibility standards.
  3.  Write meaningful link text.
  4.  Include descriptive alt text for photos.

5. Content must be legal

  1. 当上传或发布机密信息时，网络编辑必须非常谨慎. pdf和其他文件是可搜索的，不是私有的，除非特别应用保护.
  2. Keystone College must have copyright ownership or permission for all content, including text, photographs, maps, graphics, files, and other data. Web editors may not upload or publish any content that does not meet copyright criteria. 例如，通过谷歌搜索找到的照片不能在keystone上下载和发布.edu without express permission from the photographer or owner of the photograph.

6. Prohibited Content

  1. Advertising non-College entities, businesses, organizations or products.
  2. Content that implies institutional endorsement of entities, businesses, organizations, products, projects or services.
  3. Content or links to pages that are inconsistent with the College’s mission.

Web Change Request Submission

1. If a campus member wants to change content on a page, add additional pages to an existing section, or request new features that require development work or third-party software, 网络内容请求必须通过电子邮件提交给网络营销和内容管理员, phone, or submission form: http://keystonecollege.wufoo.com/forms/q1j849ej0jfqft5/

2. All requests require the following information:

  1.  Name and contact information of requester.
  2.  The URL(s) for the page(s) on which changes are being requested.
  3.  Detailed instructions with requested edits.
  4.  Indication of urgency/time-sensitivity of the request. Every attempt will be made to fulfill requests quickly, but projects or requests received before yours may take precedence. 请尽可能提前计划请求，以确保不会错过相关的截止日期.
  5.  Content to be inserted/replaced.
  6.  Attached images or documents if required. Please see “Photo and File Attachment Formats” to find out how to submit these items.

3. Request Approval Process

  1.  所有请求都将收到网络营销和内容经理或通信办公室成员的确认. 所有已完成的工作将通过电子邮件传达给请求者，请求者将有机会批准更改.
  2.  所有更新都将由网络营销和内容经理以及通信办公室进行审查和验证，以确保与大学的使命保持一致, brand and voice.
  3.  Requestor should review changes and advise if further edits should be made.

4. Photo File and Attachment Formats

  1.  Photos: Photo files should be submitted as jpgs, 至少72dpi，宽高比为3:2(垂直照片最低900×600像素或600×900). Photos are subject to evaluation for quality and appropriateness.
  2.  如果文档是表单，并且需要用户使用物理签名编辑或添加信息，则可以使用Word文档.
  3.  pdf文件必须符合Keystone学院的图形标准，并且可以进行编辑. 不确定文件是否符合此标准的请求者可以提交一个Word文件进行简单的编辑, and the Web Marketing and Content Manager will create the PDF file for posting.
    • PDF网页可访问性标准:在公共网站上发布的PDF文件应该能够被那些因为视力不好或没有视力而使用屏幕阅读器的人访问. To assist with web accessibility, as much content as possible should be posted as accessible web pages, rather than PDF documents, and all posted PDFs must be accessible.
    • 适合PDF格式的内容:大多数内容应该以易于更新的网页形式发布, rather than a PDF document. This applies to guidelines, general program descriptions, information that gets updated frequently, and sometimes reports. Content that may need to be posted at a PDF includes a signed/dated memo, a formal policy, or a report that is printed.
    • 将制定创建可访问pdf的政策和说明，并将其传达给Web内容委员会.

注:Keystone College Office of College Communications制定并维护了该网络政策，该政策于2021年6月由总统内阁批准.